Social Media Strategist, Marketing, Communications & Stewardship, Duke (AED)

Occupational Summary

The Social Media Strategist is responsible for leading and executing Duke Alumni Engagement and Development (AED) social media strategy, including managing AED’s official Forever Duke social media accounts. This position (in collaboration with other members of the team) will generate and distribute engaging social content for our audiences, including alumni, donors, students, and friends. They also will run AED’s social community management by interacting with audiences, keeping them engaged, informed, and interested. This role reports to the Executive Director of Digital Content Strategy within AED’s Marketing, Communications, and Stewardship team.

Job Responsibilities

Channel and Content Management

• Coordinate and lead the AED social media presence, including creating and scheduling posts on Facebook, Twitter, Instagram, LinkedIn, YouTube, and other potential future social platforms.
• Lead social media community management, which includes interacting with followers, answering questions, responding to messages, and aligning content with real-time marketing opportunities.
• Coordinate with other staff in AED, such as multi-media producers, designers, account managers, and program directors.

Strategy and Analysis

• Ensure social media campaigns and concepts support established marketing objectives for engagement activities, fundraising campaigns, university priorities, etc.
• Track and analyze social media KPIs (awareness, engagement, trends, etc.) in coordination with AED’s digital team. Provide regular analysis and social metric reporting, and report insights and key learnings
• Develop social advertising strategies and campaigns in coordination with digital team that encourage engagement and inspire philanthropic support of the university
• Analyze social media trends and platforms to discover new ways for AED to maintain a contemporary, relevant presence
• Research and implement fundraising and engagement best practices for nonprofits and universities on social media

Partnership and Collaboration

• Advise and support AED and university partners with social media requests and content as needed
• Collaborate with Duke schools and units to ensure their priorities and messages are represented when appropriate
• Serve as a spokesperson for AED’s social media activities and project its leadership in this arena
• Provide training opportunities for AED and university staff
• Advise and assist university crisis response teams through monitoring, strategizing, and responding to potential emergencies
• Ensure projects that fall under the position’s oversight maintain AED and university social media guidelines and brand standards
• Perform other duties as assigned

Preferred Qualifications

Technical:

• Four years of direct experience managing social media in a sophisticated and complex organization that has a strong external presence
• Demonstrated excellence in messaging and brand development
• Experience developing and implementing effective direct marketing campaigns across multiple channels required
• Ability to both manage and create content in various formats and media, such as (but not limited to) graphics, photography, design, and video
• Experience in event marketing and using market/audience research to develop communications plans preferred
• Knowledge of educational fundraising, higher education issues, research universities, and Duke University preferred

Behavioral:

Candidate must have the following competencies:

• Planning, Prioritizing, and Multitasking: Be able to set schedules, prioritize work, and manage deadlines effectively
• Deal with Ambiguity: Be able to deal with ambiguity and shift gears comfortably when situations change
• Expressing Ideas Orally and in Writing: Effectively and clearly communicate thoughts, ideas, and facts through writing and oral presentations
• Collaboration: Develop positive relationships and work collaboratively with a variety of campus partners and development stakeholders to achieve shared objectives
• Ability to Influence: Demonstrate an ability to influence and persuade others

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.