Multimedia Producer

Occupational Summary

The Office of Communication Services at Duke University seeks an in-house videographer/photographer to join the award-winning Working@Duke employee communications team in Duke Human Resources. In this role, you will create compelling video and visual stories that bring Duke’s mission, strategic priorities and values to life by highlighting the meaningful work of more than 48,000 staff and faculty.

As the team’s lead visual storyteller, you will produce, shoot and edit video content while serving as the primary photographer for Working@Duke, the muti-channel communications portfolio. Using a brand journalism approach, you will capture authentic moments and tell engaging stories that showcase the people behind Duke’s success and the experiences that make Duke one of the nation’s top employers, as recognized by Forbes and Newsweek.

Reporting to the Executive Director of Communications, you will collaborate closely with writers, social media professionals, Duke Human Resources leaders and partners across the university and health system to support communication strategies, advance organizational priorities and strengthen employee engagement and culture.

Key Responsibilities/Work Performed

Video Production

• Utilize creative and artistic skills to produce short and medium form video content that supports Duke Human Resources storytelling, campaigns and digital initiatives, enhancing engagement across digital and social media platforms.

• Conduct original research and interviews to identify, develop and tell engaging stories that resonate with Duke employees and support communications goals.

• Understand and implement set design, lighting, camera placement and audio techniques to determine the most effective approach for capturing high quality video while solving production challenges as they arise.

• Produce video assets including employee profiles, event highlights, walk and talk interviews and b roll packages for websites, digital campaigns, social media platforms and other communications channels.

• Edit video content to professional standards, incorporating motion graphics, animation, audio enhancement, captioning and platform specific formatting.

• Write copy, captions, headlines and other supporting content to accompany video assets across digital channels.

• Manage the Working@Duke YouTube channel, including content planning, publishing, optimization, audience growth, analytics, accessibility compliance and the production and distribution of video content that supports employee engagement, workforce storytelling and Duke’s employer brand.

Photography

• Plan and execute photography assignments, including location scouting, lighting and coordination with campus partners to support feature stories, campaigns and other storytelling initiatives.

• Direct and capture photography that is authentic, inclusive, documentary in nature and aligned with Duke’s brand and visual identity.

• Photograph a range of subjects, including staff and faculty, campus work life, professional development events and senior leadership.

• Produce editorial and campaign quality imagery for websites, digital campaigns, social media, print publications and other communications materials.

• Edit and retouch photographs for print, web and social media platforms, ensuring technical quality and brand standards.

Required Skills

• Strong portfolio demonstrating excellence in video storytelling, editorial photography, portrait photography and multimedia content creation.

• Demonstrated ability to independently develop and execute multimedia storytelling projects from concept through publication, including story development, interviewing, photography and/or videography, editing and distribution.

• Advanced proficiency with DSLR and/or mirrorless camera systems, lighting, audio equipment and professional video and photography production tools.

• Advanced skills in Adobe Creative Cloud, including Premiere Pro, After Effects and Photoshop.

• Demonstrated ability to develop compelling visual stories through video, photography and multimedia content.

• Demonstrated news judgment and the ability to identify compelling stories and visual opportunities in a large and complex organization.

• Experience using visual storytelling to support organizational communications, employee engagement, employer branding and workforce culture initiatives.

• Knowledge of YouTube channel management, video optimization, audience growth strategies and analytics.

• Experience creating content for digital and social media platforms, with an understanding of platform specific best practices.

• Knowledge of digital accessibility standards, including video captioning and accessible multimedia content.

• Strong interpersonal, interviewing and communication skills, including the ability to work effectively with senior leaders and direct subjects during video and photo shoots.

• Demonstrated ability to collaborate effectively with colleagues and stakeholders across a large and complex organization.

• Strong organizational and project management skills, with the ability to manage multiple assignments and competing deadlines.

• Ability to work independently on complex projects and exercise sound judgment in a fast-paced environment.

• Commitment to accuracy, quality and high editorial standards.

• Self-starter who demonstrates initiative and is adaptable, resourceful and comfortable navigating challenges and changing priorities.

Professional Competencies

• Approaches assignments with curiosity, adaptability and a willingness to learn new skills, technologies and storytelling techniques.

• Demonstrates reliability, accountability and a commitment to meeting deadlines.

• Receives and incorporates feedback constructively and contributes to a culture of respect and continuous improvement.
• Exercises discretion, professionalism and good judgment when working with sensitive topics, leaders and members of the Duke community.

Preferred skills

• Demonstrated graphic design experience creating marketing, editorial and promotional materials for digital, social media and print platforms.

• Proficiency in Canva and Adobe Creative Cloud applications, particularly Photoshop, Illustrator, and InDesign, with a strong understanding of typography, layout, visual hierarchy and brand standards.

• Experience creating social media graphics, digital signage, promotional materials and other visual assets that support communication and marketing initiatives.

Application Materials

Applicants must submit a resume and cover letter. The resume or cover letter must include a link to a portfolio featuring published video and photography work that demonstrates the candidate’s qualifications for this position, including independently developing and executing multimedia storytelling projects from concept through publication. Applications submitted without a cover letter or portfolio link will not be considered.

Required Qualifications/Education/Training

• Bachelor’s degree.

• Work requires at least three years of videography and photography experience to perform a variety of creative, artistic, and skilled videography and photographic activities. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE.

About the Office of Communication Services

The Office of Communication Services in Duke Human Resources manages Duke’s primary

communications platforms for employees and supports the communication needs for Duke

Human Resources and other Central Administrative Units. Our team is the primary storyteller

for the workforce, providing relevant news and information employees can use at work and in

life, while building a positive workplace culture and connection to Duke.