Marketing Specialist, Sr
Durham, NC, US, 27710
At Duke Health, we're driven by a commitment to compassionate care that changes the lives of patients, their loved ones, and the greater community. No matter where your talents lie, join us and discover how we can advance health together.
Summary Job Description:
The Physician Marketing Specialist, Sr. plans, develops, and manages publication and communications initiatives that support DUHS priorities and strengthen engagement with referring physicians. The role combines editorial leadership, project management, and collaborates with stakeholders to deliver integrated communications across multiple channels.
Key Duties and Responsibilities:
- Contribute to the strategic planning, concept development, and execution of major projects and publications that support Duke University Health System's institutional and referring physician marketing and communications objectives.
- Serve as editor for multiple Clinical Practice Today print and digital publications. Conduct interviews and background research; write, edit, and proofread content; oversee photography, video, and graphic development; manage publication production schedules; publish content to digital platforms; identify opportunities to strategically repurpose content across print, email, web, social media, and other communications channels; and monitor assigned budgets.
- Partner with service line marketing leads to develop communications strategies aligned with marketing priorities. Define project goals, target audiences, messaging approaches, timelines, deliverables, and budgets.
- Monitor, evaluate, and report on communications performance and audience engagement metrics to inform strategy and optimize referring physician communications.
- Develop and maintain collaborative relationships with administrators, physicians, and clinical staff across assigned service areas to support marketing initiatives.
Required Qualifications:
Education: A bachelor’s degree in Journalism, Marketing, English or a related discipline.
Experience: Four years of directly related experience.
Degrees, Licensure, and/or Certification: N/A
Duke is an Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex (including pregnancy and pregnancy related conditions), sexual orientation or military status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions:
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
Nearest Major Market: Durham
Nearest Secondary Market: Raleigh