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MARKETING COORDINATOR, MULTICULTURAL ADVANCEMENT-ALUMNI ENGAGEMENT & DEVELOPMENT

Work Arrangement: 
Requisition Number:  212230
Regular or Temporary:  Regular
Location: 

Durham, NC, US, 27710

Personnel Area:  CENTRAL ADMIN MANAGEMENT CTR
Date:  Nov 23, 2022

The Marketing Coordinator will be responsible for a wide array of tasks related to engagement and fundraising communications for the Multicultural Advancement program within Duke Alumni Engagement and Development. Our Multicultural Advancement program works to support and advocate for diverse alumni, ultimately increasing their engagement and philanthropy.

 

More specifically, the Marketing Coordinator will develop, execute, and distribute Multicultural Advancement communications with the support of the larger Marketing, Communications, and Stewardship (MCS) team. This position will report to the Senior Director of Marketing and Communications.

 

Job Responsibilities

 

Project Execution

 

  • Execute and deliver communications for Multicultural Advancement through partnership with internal specialists and external vendors, as well as individual execution of various tactics.
  • Segment, assemble, schedule, test, and deliver advanced, segmented electronic communications, in collaboration with MCS e-communications specialists.
  • Coordinate with MCS colleagues and other AED departments to pull, segment, and prepare email and direct mail lists.
  • Partner with external print vendors to schedule and deliver print communications.
  • Coordinate and follow up with all partners on drafting, editing, design, proofing and final approval for each project.

 

Project Management

 

  • Manage timelines, budgets, and creative work in collaboration with MCS Project Planner and creative team (designers, multimedia producer, writers, and freelancers)
  • Establish goals and milestones for each project utilizing project management tools in Box, Asana, MS Teams, and others.
  • Collaborate with MCS colleagues to plan and execute all facets of multi-channel communications projects.
  • Prioritize work, meet deadlines, and actively communicate progress and deliverables with the Sr. Director of Marketing and Communications, as well as alumni engagement and development partners
  • Maintain organized records and files including work product, mailing lists, timelines, plans, etc.
  • Ensure that projects that fall under the position’s oversight are compliant with departmental and university branding standards and policies. Perform other duties as assigned.

 

Strategy Coordination & Planning

 

  • Collaborate with the Fundraising Communications team to execute solicitation plans for Multicultural Advancement that build off broader fundraising strategies.
  • Collaborate with the Marketing team to manage internal and external partner relationships and facilitate discussion, gain consensus, and manage expectations.
  • Write or edit project briefs to guide Multicultural Advancement projects.
  • Work with MCS partners to gather analytics and insights that inform future marketing and communications plans.

 

 

Preferred Experience

 

  • Three years of relevant marketing and/or communications work experience required
  • Experience developing and implementing effective direct marketing campaigns across multiple channels required
  • Experience and comfort managing design, video, and other multimedia production projects required
  • Experience in project management applications
  • Experience in use of modern marketing and engagement e-communications platforms
  • Knowledge of, and proficiency in, coding and programming languages required to build email, including use of HTML and CSS in email communications
  • Knowledge of educational fundraising, higher education issues, research universities, and Duke University preferred
  • Agency experience preferred

 

Behavioral:

Candidate must have the following competencies:

  • Planning, Prioritizing, and Multitasking: Be able to set schedules, prioritize work, and manage deadlines effectively
  • Deal with Ambiguity: Be able to deal with ambiguity and shift gears comfortably when situations change
  • Expressing Ideas Orally and in Writing: Effectively and clearly communicate thoughts, ideas, and facts through writing and oral presentations
  • Collaboration: Develop positive relationships and work collaboratively with a variety of campus partners and development stakeholders to achieve shared objectives
  • Ability to Influence: Demonstrate an ability to influence and persuade others

 

Minimum Qualifications

 

 

Education

Work requires communication and marketing skills normally acquired through a bachelor's degree in a related field.

 

Experience

 

Work generally requires one year related experience in advertising, marketing, media, promotions or public relations.  EXPERIENCE OR ANY OTHER EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR

 

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

 

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

 

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

 


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Nearest Secondary Market: Raleigh