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EXEC DIR, DUKE HEALTH DEVELOPMENT AND ALUMNI AFFAIRS, MARKETING & COMMUNICATION

Req ID:  26841
Date: 
Location: 

Durham, NC, US, 27710

Personnel Area:  MEDICAL CENTER

School of Medicine:

 

Established in 1930, Duke University School of Medicine is the youngest of the nation’s top medical schools. Ranked tenth among its peers, the School takes pride in being an inclusive community of outstanding learners, investigators, clinicians, and staff where traditional barriers are low, interdisciplinary collaboration is embraced, and great ideas accelerate translation of fundamental scientific discoveries to improve humanhealth locally and around the globe.

 

Comprised of 2,400 faculty physicians and researchers, the Duke University School of Medicine along with the Duke University School of Nursing and Duke University Health System create Duke Health. Duke Health is a world-class health care network. Founded in 1998 to provide efficient, responsive care, the health system offers a full network of health services and encompasses Duke University Hospital, Duke Regional Hospital, Duke Raleigh Hospital, Duke Primary Care, Private Diagnostic Clinic, Duke Home and Hospice, Duke Health and Wellness, and multiple affiliations.

 

Occupational Summary:

 

The Executive Director of Duke Health Development and Alumni Affairs (DHDAA) Marketing and Communications is responsible for developing and leading an integrated, multimedia communications and marketing strategy that supports alumni relations engagement and philanthropic giving to the Duke University School of Medicine, Duke University School of Nursing, and Duke University Health System. Reporting to the Senior Executive Director of DHDAA Advancement Programs, the Executive Director will be on point to coordinate and collaborate with Duke University Communications, Duke University Development Communications, Duke University School of Medicine and School of Nursing Communications, and Duke Health Marketing and Communications to create a compelling development narrative to inspire engagement and philanthropy routinely and for major fundraising campaigns. The Executive Director will oversee the production of all DHDAA alumni engagement and solicitation materials, including those to support a campaign and stewardship initiatives.

 

Work Performed: 

 

Serve as chief marketing and communications officer for Duke Health Development and Alumni Affairs. (70%)

 

  • In consultation with Duke Health leadership, DHDAA, and University Development determine how to tell Duke Health’s story for engagement and fundraising priorities. Develop, implement, and oversee marketing and communications plans to support fundraising, engagement, and stewardship efforts, including strategies and messaging for various communications channels, including print materials and digital communications.

 

  • In consultation with alumni affairs and leadership of the schools of medicine and nursing, develop, implement, and oversee marketing and communications plans to engage and steward alumni and encourage philanthropy, including strategies and messaging for and production of alumni magazines, annual fund campaigns, mailings, websites, videos, advertising, event collateral, and talking points.

 

  • Collaborate with University Development, School of Medicine, School of Nursing and Duke University Health System to implement campaign communications and messaging targeted to Duke Health Development and Alumni Affairs donor and alumni audiences.

 

  • Promote Duke Health Development and Alumni Affairs content and messaging throughout the institution utilizing various digital channels.
  • In consultation with gift officers and appropriate Duke Health Development and Alumni Affairs leadership, develop strategies for and oversee the writing of gift proposals over $1 million.

 

  • In consultation with the Director of Stewardship, develop strategies to communicate the impact of donor giving in print and digital communications.

 

  • Develop evaluation metrics to determine effectiveness and return on investment of Duke Health Development and Alumni Affairs marketing and communications activities.

 

Manage the Office of Duke Health Development Marketing and Communications. (30%)

 

  • Direct the work of staff and contract writers, editors, web developers, graphic designers, communications strategists, videographers, and project managers.

 

  • Direct various personnel actions including, but not limited to, hiring, performance appraisals, promotions, transfers, and vacation schedules.

 

  • Manage budget and make informed and cost-effective decisions about vendor selection in consultation with appropriate Duke Health Development and Alumni Affairs leaders.

 

Perform other related duties incidental to the work described herein.

 

 

SKILLS REQUIRED

 

Must have excellent written and oral communication skills, previous experience working with senior level executives, sound judgment, and the ability to work effectively under multiple deadlines, web and digital communications experience, experience working with designers and print production, experience with issues facing academic medicine, and the ability to inspire cooperation among departments are essential.

 

 

The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified. 

Minimum Qualifications

 

 

Education

Bachelor's degree is required. Advanced degree preferred.

 

Experience

 

The successful candidate should have a minimum of ten years progressively responsible experience in development and communications, preferably in a university setting.  OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE

 

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

 

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

 

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

 


Nearest Major Market: Durham
Nearest Secondary Market: Raleigh