Digital Marketer, Everything Happens Initiative, Divinity School

Duke University:

Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

Occupational Summary

Everything Happens, a center within Duke Divinity School, seeks to hire an experienced digital marketer to develop, implement, and manage marketing campaigns promoting the organization's resources, events, books, podcasts, and social content. The ideal candidate will enhance brand awareness, drive web traffic, and acquire new leads. This position is grant funded for two years with the possibility for renewal upon review of funding.

Work Performed

• Develop strategic advertising campaigns and marketing strategies that align with Everything Happens’ goals

• Manage and execute campaigns across various channels, including print, digital, social, podcast, email and web to support the release of new products, events, and resources

• Conduct market research and analyze trends to identify new opportunities and improve campaign performance

• Identifying untapped target audiences to spread brand awareness about Everything Happens and Kate Bowler

• Project manage campaign from creative idea to data analysis, measuring and reporting on SEO, conversion rates, and return on investment

• Develop email marketing funnels to increase listserv leads

• Collaborate with the creative, web development, and production teams within Everything Happens to produce and deliver effective, engaging content and campaigns

• Monitor project timelines and budgets

• Facilitate consistent brand management on a wide scale

• Stay up-to-date with emerging digital marketing trends and technologies

Required Qualifications at this Level

Education/Training

Work requires communications, analytical and organizational skills generally acquired through completion of a bachelor's degree program.

Experience

Work requires one year experience in marketing, advertising, media, promotions, graphic arts, public relations, sales, or other related background to acquire skills necessary to plan, develop and implement marketing strategies in one or more specialty areas OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE

Job Code: 00001604 MARKETING SPECIALIST
Job Level: 10

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.