Associate Director of Social Media

Duke

Athletics

Duke Athletics is committed to cultivating and promoting a diverse, equitable, and inclusive environment. Our collective success within and beyond the competitive arena depends on each community member being and feeling welcomed, respected, and valued. Through continuous education, reflection, humility, and accountability, we strive to develop leaders who embody these ideals.

Read more about Duke Athletics’ Commitment to Diversity, Equity, Inclusion, and Belonging by visiting this website: https://goduke.com/sports/2022/12/9/diversity-equity-inclusion-and-belonging.aspx

Title: Associate Director of Social Media

Position Summary

Duke Athletics is seeking an Associate Director of Social Media to manage and enhance the social media presence for two of our varsity athletics programs. The Associate Director will play a key role in executing innovative social media strategies to engage fans, showcase student-athlete achievements, and elevate the Duke Athletics brand.

Essential Functions:

As a member of the External Affairs team and reporting to the Director of Creative Services, the Associate Director of Social Media will:

· Develop and execute comprehensive social media strategies for two varsity programs, focusing on platforms such as Instagram, Twitter, and Facebook.

· Coordinate with External Affairs teammates to create engaging, innovative content tailored to multiple audiences.

· Attend assigned sport competitions to produce live social media content. Some travel with teams is expected.

· Monitor and respond to incoming mentions, messages, and questions to foster audience engagement.

· Track and analyze the performance of social media initiatives, offering recommendations to enhance strategy and impact.

· Consult with coaches and student-athletes on social media best practices, emphasizing personal branding while adhering to NCAA rules in coordination with the Compliance Office.

· Collaborate with Learfield IMG representatives to distribute branded content for corporate partners.

· Generate analytics reports and use insights to guide future content decisions.

· Stay current on social media trends, platform updates, and industry best practices.

· Contribute to updates for the Duke Athletics Social Media strategy guide.

· Ensure all social media content aligns with Duke Athletics’ brand standards, including tone, aesthetics, and accessibility.

Required knowledge, skills, and abilities:

· Bachelor’s degree, preferably in communications, media, marketing, or a related field.

· Proven experience managing social media accounts for a sports team, preferably at the collegiate or professional level.

· Strong understanding of social media trends, analytics, and best practices.

· Excellent problem-solving skills, time management and organizational skills.

· Creativity and innovation in content creation and strategy.

Preferred:

· 2 years of relevant experience

· Proficiency with Adobe Creative Suite.

· Understanding of video production and photography.

How to Apply:

Interested Applicants should submit a cover letter, resume, and list of three references online at https://hr.duke.edu/careers/apply

Education

Work requires the ability to perform creative writing and related activities such as conducting interviews and research, and copy editing normally acquired through attainment of a bachelor's degree in Journalism, English or a related discipline.

Experience

Work requires one year of directly related writing experience.OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION A ND/OR EXPERIENCE

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.