Assistant Director of Social Media

Duke

Athletics

Duke Athletics is committed to cultivating and promoting a diverse, equitable, and inclusive environment. Our collective success within and beyond the competitive arena depends on each community member being and feeling welcomed, respected, and valued. Through continuous education, reflection, humility, and accountability, we strive to develop leaders who embody these ideals.

Read more about Duke Athletics’ Commitment to Diversity, Equity, Inclusion, and Belonging by visiting this website: https://goduke.com/sports/2022/12/9/diversity-equity-inclusion-and-belonging.aspx

Title: Assistant Director of Social Media

Position Summary:

Duke Athletics is dedicated to leading the field in digital media within college sports. The Assistant Director of Social Media plays a crucial role in this ambition, managing the social media presence for assigned varsity sports and supporting the execution of our overall social media strategy.

Essential Functions:

As a member of the larger External Affairs team, and reporting to the Executive Director of Creative Services, the Assistant Director of Social Media will:

· Manage the day-to-day content and monitoring of assigned varsity sports, including official team accounts on Facebook, Instagram, Twitter, and other emerging platforms.

· Coordinate with teammates in External Affairs to develop effective and innovative content to engage multiple audiences across assigned teams’ social media channels.

· Attend assigned sport competitions and produce live social media content. Some travel with assigned teams expected.

· Monitor and analyze incoming mentions, messages, and questions. Engage with audiences from team accounts.

· Track and monitor success of social media initiatives, provide counsel to improve and integrate initiatives into broader strategies for athletics communications.

· Consult with coaches and student-athletes on best practices in social media, including a strong emphasis on personal branding. Work with the Compliance Office to ensure adherence to NCAA rules.

· Coordinate with Learfield IMG representatives to create branded content for Duke Athletics corporate partners.

· Create and analyze analytics reports to inform future decisions relative to content.

· Stay up to date on the latest social media best practices and technologies, including trends as well as changes in platform algorithms and terms of use.

· Assist with updating the Duke Athletics Social Media strategy guide.

· Ensure adherence to Duke Athletics brand standards in tone, aesthetics, and accessibility.

Required knowledge, skills, and abilities:

· Bachelor’s degree required, preferably in communications, media, marketing, or a closely related field.

· Extensive knowledge of various social media platforms and proven experience in content creation.

· Strong writing and interpersonal communication abilities.

· Excellent problem-solving skills, keen attention to detail, and capacity to thrive in high pressure situations.

Preferred:

· 1-2 years working in a collegiate athletics sports information, digital/social media, or marketing office.

· Proficiency with Adobe Creative Suite.

· A good understanding of video production and photography.

How to Apply:

Interested Applicants should submit a cover letter, resume, and list of three references online at https://hr.duke.edu/careers/apply

Minimum Qualifications

Education

Work requires analytical, communication and organizational skills generally acquired through completion of a Bachelor's degree program.

Experience

No experience required beyond bachelor's degree.

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.