Assistant Director, Social Media and Marketing

School of Medicine

Established in 1930, Duke University School of Medicine is the youngest of the nation's top medical schools. Ranked sixth among medical schools in the nation, the School takes pride in being an inclusive community of outstanding learners, investigators, clinicians, and staff where interdisciplinary collaboration is embraced and great ideas accelerate translation of fundamental scientific discoveries to improve human health locally and around the globe. Composed of more than 2,600 faculty physicians and researchers, nearly 2,000 students, and more than 6,200 staff, the Duke University School of Medicine along with the Duke University School of Nursing, and Duke University Health System comprise Duke Health, a world-class academic medical center. The Health System encompasses Duke University Hospital, Duke Regional Hospital, Duke Raleigh Hospital, Duke Health Integrated Practice, Duke Primary Care, Duke Home Care and Hospice, Duke Health and Wellness, and multiple affiliations.

OCCUPATIONAL SUMMARY

The Assistant Director of Social Media and Marketing will manage and lead the content strategy for the School of Medicine’s institutional social media accounts and varied department social media accounts. The Assistant Director will also lead digital marketing strategies for key priority initiatives. The Assistant Director will report to the Office of Strategic Communications’ Manager of Digital Strategy.

WORK PERFORMED

Social Media Administration and Management

• Manage and lead the social media presence for Duke University School of Medicine on X, LinkedIn, Facebook and Instagram, and manage and lead the presence for varied department channels.
• Develop and lead cross-departmental campaigns within the school. Identify and pursue opportunities to syndicate social media content across the school and departments to amplify the brand and reach wider audiences.
• Maintain school social media guidelines and brand standards, aligning content and channels. Maintain a school social media directory.
• Develop and lead training opportunities for faculty, staff, and students and serve as a social media and marketing expert on working groups or committees in the school.
• Supervise and coordinate teams of volunteer students contributing to educational program social media channels in the School of Medicine.   Provide best practices, advise and consult, and brainstorm content ideas.
• Advise senior leaders and assist with crisis communications on social media. Work closely with leadership in Office of Strategic Communications, DUHS Marketing Communications and Duke University Communications and Marketing and provide tracking, reporting, and predicting.
• Analyze social media trends, track new technologies, and make recommendations to leadership on using the tools effectively.
• In collaboration with Manager of Digital Strategy, track and analyze data, including engagement and followers, on social media channels, and contribute to regular analytics reports.
• Maintain a knowledge of and ensure compliance with Duke Health and School of Medicine guidelines for brand, patient privacy, and accessibility.
• Develop targeted social media campaigns that amplify and advance strategic initiatives, working closely with the Assistant Dean for Digital and Brand Communications and the Manager of Digital Strategy.

Social Media Content Creation

• In collaboration with the Office of Strategic Communications’ editorial team and Assistant Director of Multimedia and Creative, create content for all School of Medicine institutional social media channels and various department channels, to include original posts, graphics, videos, audio, animations, etc.
• Create and curate social media content to reach desired audiences, working with students, faculty, and staff across the School of Medicine and various departments.
• Develop and maintain a calendar of special recognitions and events and develop campaigns with original content in support of these recognitions. 

Digital Marketing

• Develop and lead a comprehensive and diversified digital marketing campaign to promote various high-priority School of Medicine initiatives and programs.
• Utilize SEO, paid advertising, or other digital marketing trends to reach business goals.
• Identify opportunities for new tool development, research and development opportunities, and/or areas for pushing traditional boundaries to reach new outcomes.
• Prepare reports and analyses setting forth progress, adverse trends and appropriate recommendations or conclusions.

DEPARTMENTAL PREFERENCES

Education/Training

Work requires communications, marketing, strategic planning, analytical and organizational skills generally required through completion of bachelor's degree in journalism, public relations, marketing, communications, or a related field.

Experience

Work requires a minimum of four years of experience in marketing or a related field, and managing digital and social media in a sophisticated and complex organization. Work requires communications, analytical and organizational skills necessary to manage and coordinate a variety of tasks.

Skills

• Experience using social media platforms, including X, Facebook, LinkedIn, Instagram.
• Experience using social media scheduling and management platforms such as but not limited to SproutSocial.
• Experience with social listening and crisis communications.
• Experience with paid advertising, SEO, and data analysis.
• Excellent written and oral communications.
• Basic knowledge of graphic design and software (InDesign, Illustrator, Photoshop)
• Ability to work independently with minimal oversight.
• Ability to work cross-functionally among diverse entities.

MINIMUM QUALIFICATIONS

Education

Work requires communication, analytical and organizational skills acquired through the completion of a bachelor's degree program.

Experience

Work requires a minimum of four years of experience in publications, public relations, marketing or a related field in order to direct and coordinate a comprehensive marketing and communications program; must have supervisory experience.

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.