Share this Job


Requisition Number::  139048
Date:  Aug 27, 2021

Durham, NC, US, 27710


The University Communications team has the great privilege of telling Duke’s story to the world every day. We use multiple media formats and a variety of channels to engage our audiences with the work of our faculty, administration, students, staff, and university community. We are seeking an ambitious, effective, strategic, and experienced leader to guide the day-to day operations of our creative team. We want our work to be seen—within the university and around the world—as pushing the boundaries of great storytelling and to be ever more effective, engaging, memorable, and sharable. We are a dynamic and fast-paced team and need someone who can supervise a team of four, manage multiple projects, evangelize for great design, high production standards, and engaging stories.


Occupational Summary
Reporting to the Assistant Vice President for Digital and Brand Strategy, the Assistant Director for Digital Communications will lead the artistic strategy and implementation management for strategic digital projects for the University’s flagship channels and events. They will work with the AVP to create the overall design and direct others who develop artwork or layouts. As an artistic director they will partner with colleagues in University Communications and throughout Duke on projects that bring Duke’s stories and priority messages to life. This role will act as a starting point for digital design projects and managing the creative lifecycle process.


Work Performed
Creative Leadership (35%)

  • Lead the visual and implementation strategy of digital content from University Communications. Set and define the scope of projects for the DBS team overseeing them through completion. Establish and manage a standard process from kickoff and input to deliverables. Establish the on-brand aesthetic needs and provide oversight for the work of our digital team. Design cohesive, brand-specific initiatives that appeal to the target demographic.
  • Oversee the design work of graphic designers and developers; providing coaching and guidance to team members to maintain project scope and proper alignment with the Duke tone and
  • aesthetic. Collaborate with AVP on creative team assignments, including web, photography, videography workflow and scheduling.
  • Direct the content and scheduling of our flagship channels – duke.edu, lens.duke.edu, stories.duke.edu and others. Determine the editorial content, design and publication of content across these channels.
  • Partner with colleagues in University Communications to establish an editorial calendar to collaboratively plan for news and story content needs, acting as the primary contact for strategic projects with the DBS team.
  • Regularly communicate and advise colleagues in communications network about tools, resources, and other updates related to the visual identity and flagship projects. Identify opportunities for new tool development, research and development opportunities and/or areas for pushing traditional boundaries to reach new outcomes.


Design and Brand Management (30%)

  • Define standards and style for design capabilities to ensure a high level of design and development consistent with industry standards and trends. Maintain a unified voice and tone across platforms and channels.
  • Maintain a knowledge of and ensure compliance with the University’s brand and digital experience meet the requirements of accessibility while maintaining a high-gloss experience for consumers of University content.
  • Produce web and multimedia design as well as oversee and direct the efforts of the visual team to meet the established design parameters. Establish and recommend enhancements to our multimedia content including graphics and motion graphics. Coordinate large-scale, overarching marketing and strategic communications efforts directed across all audiences and constituencies. Team Management (35%)
  • Provide project oversight for visual team members; provide guidance, counsel, and feedback about work product and performance. Set goals, evaluate performance, and identify opportunities for professional development.
  • Establish a workflow that allows for team members to deliver on project timelines and deliverables while maintaining a high-level of creative expression and R&D opportunities.
  • Determine fiscal requirements and maintain and inventory of current equipment and needs of the creative team– cameras, lighting, microphones, prepare budgetary recommendations on webtools and infrastructure


Minimum Qualifications

Work requires communication, analytical and organizational skills acquired through the completion of a bachelor's degree program.


Work requires a minimum of eight years of experience in publications, public relations, marketing or a related field in order to direct and coordinate a comprehensive marketing and communications program; highly prefers a minimum of eight years of digital communications experience; must have supervisory experience.  Demonstrated leadership in creative production preferred.



Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.


Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.


Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.


Nearest Major Market: Durham
Nearest Secondary Market: Raleigh